76% of self-proclaimed influencers say they earn enough money from social media content creation and advertising to support themselves without other work. 54% of consumers tend to follow their favorite content creators across all the social media platforms they post on. Social media personalities who create content based on broadly…
Global market intelligence firm Mintel has shared key findings from its latest research on Thai consumers’ Healthy Lifestyles, highlighting how brands across sectors can align with consumers’ desire for holistic wellbeing. Mintel research reveals the gap between Thai consumers’ aspirations for health and their actual behaviours. Despite understanding the importance…
While yogurt/yogurt drinks* are an integral part of Indian meals, with a significant 84% of consumers saying they’ve eaten it in the last three months, new Mintel research reveals that nearly half (47%) of consumers are open to consuming more packaged yogurt and yogurt drinks if they…
Mintel releases its annual APAC Food and Drink Landscape report, exploring key consumer needs and opportunities for brands across three distinct areas: ageing consumers, brain health benefits, and indulgence. Silver Economy: Catering to an ageing population Nutrition is a key focus area among adults aged 55+. The report discusses…
From the thrill of axe throwing to the more traditional activities of darts or table football, sober curious Gen Zs (aged 26 and under) are choosing competitive socialising* over pub visits, according to new research from market intelligence agency Mintel. Mintel’s latest research shows that almost two thirds (64%) of…
CHICAGO, IL – August 3, 2023 – Mintel today announces its strategic partnership with The Hatchery Chicago®, a non-profit food and beverage incubator that enables local entrepreneurs to build and grow successful businesses. Through this partnership, Mintel will bring its industry-leading consumer and market research, product innovation analysis, and competitive…
Mintel, experts in what consumers want and why, recently partnered with the prominent industry press Foodaily to host an exclusive 'Innovation Seminar' in Beijing. This event brought together over fifty industry experts to delve into the strategies for innovation within the rapidly progressing beverage landscape.
Reiko Hasegawa, Senior Beauty and Personal Care Analyst at Mintel, was invited to discuss Mintel’s latest research and insights on J Beauty at In-cosmetics Korea 2023. Considering the ingredients, formulations, and consumer trends that are popular now and those that are on the horizon, Reiko identified four opportunities brands should consider leveraging in their strategic growth plans.
Mintel latest research reveals the role of scent trends in the growing market for men’s beauty products across different age groups in Thailand. Mintel research suggests that Thailand’s men’s beauty market is poised for continuous growth as men become more engaged with beauty products. This upward trajectory is attributed to…
Ayurveda, a centuries-old system of medicine originating in India, has witnessed a resurgence in popularity due to heightened consumer interest in self-care. However, the latest research from Mintel reveals that 1 in 5 Indian consumers still consider Ayurvedic beauty practices to be old-fashioned. Over the last five years, between April…
81% of Canadians say they are adapting the meals they make to adjust to rising ingredient costs. More than six in ten consumers (63%) say ease is the most important factor when planning what meals to cook at home. 88% of Canadian consumers agree that self-made, scratch meals are more…
New research from Mintel reveals that a majority of India’s Gen Z consumer population (aged 18-26 in 2023) in India are motivated to realise their future ambitions, with 91% emphasising the importance of savings to reach their goals. The research indicates that this young generation dreams of owning homes…
