Technology Press Releases

10 press releases. Showing 1 to 5.

Consumers “engage in exchange” with corporate brands and profiles on social media

While the corporate fight for brands to engage with consumers continues - latest research from Mintel reveals that those who are not planning to give something in return may not click in the way they hope. Indeed, Mintel’s consumer research has found that a quarter of Facebook users (24%) follow brands only when they get something in exchange.

Indeed, it appears that consumer motivation for engaging with brands online lies heavily with being rewarded for the interaction, as 24% of Facebook users agree with the statement “I only follow or like a company on a social network if I get ...

25 Stocking Stuffers from Mintel

Chicago (December 7, 2011)—With the holiday season in full swing, we’ve looked into our market intelligence to find out just what US consumers do to make their holidays special. Some just might surprise you…

Don’t forget, we are here throughout the holiday season (on press@mintel.com) to help you with any other research you might need. We hope your holidays are happy and look forward to our continued partnership in 2012!

Gifts, Cards & Decorations

• Some 13% of US consumers think a cell phone is a good gift for children aged 6-11, up from just 4% earlier ...

Mintel partners with VYou to start conversation between analysts and audience

Leading market intelligence providers Mintel have today (7th September 2011) unveiled a digital marketing campaign to engage their online audience and showcase their flagship British Lifestyles Report by creating an interactive microsite in partnership with VYou.com - available at www.mintel.com/britishlifestyles.

Mintel’s British Lifestyles report gives an extensive and in depth picture of the British consumer in 2011, covering all of Mintel’s consumer sectors. For the first time, visitors to the site will be able to engage directly with Mintel’s dedicated sector analysts via video by using VYou’s video streaming technology and watch their ...

Mintel's British Lifestyles report reveals consumer reaction to the age of austerity

They say that money can’t buy you happiness - but new research from Mintel reveals it can certainly go a long way towards it. With economic pressures and an increasingly polarised society all making their mark, the research highlights the divide that has opened up between British consumers over the past couple of years - both in affluence and outlook.

In new figures from British Lifestyles 2011 - Mintel’s flagship report – it appears that money CAN buy you happiness and affluence plays a pivotal role in financial outlook. Indeed, today almost six in ten (58%) of those earning £50,000 and ...

Two thirds of consumers fail to click with unengaged social media advertising

While brands have followed swiftly to raise their profile with social media savvy consumers for e-commerce success, it appears that when it comes to advertising on social media, consumers may not be on the same page. Indeed, according to latest research from Mintel, over two thirds (66%) of social network users say they rarely pay attention to adverts on social networking sites, and over half (56%) say they don’t like to buy products that they have seen advertised on social networking sites - suggesting that brands have to go beyond paid adverts to influence consumer purchasing decisions.

Furthermore, the number ...