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Latest research from MINTEL finds that in Britain today the romance of a traditional wedding gown and the dream of a fairytale wedding lives on.Although the number of marriages is falling, the value of the traditional wedding dress market grew by some 18% between 2000 and 2005 to reach £112 million. Meanwhile the amount spent by brides on outfits that are not specifically designed for their wedding day (the non-traditional market) stayed constant at just £3 million.