It seems like mum’s the word when it comes to greetings cards, as last year over 42% of us bought a Mother’s Day card for the number one lady in our life. But with Father’s Day just around the corner, latest research from MINTEL finds that dads are winning over the hearts of the nation. More and more people in the UK are looking to show their appreciation for their dads, as last year as many as one in three consumers (32%) sent a Father’s Day card, rising from just over one in four (27%) in 2005. This makes Father’s Day a more popular occasion for card sending than both weddings or engagements (30%) and even the bastion of romance Valentine’s Day (25%).

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