Pushy parenting used to be the domain of Britain’s yummy mummies, but now it is the turn of the dads, as Britain prepares for all-out war at the school gates.Latest research from MINTEL finds that the number one priority for Britain’s family man is his kids’ exam results – placed well above his own career and health. Exclusive research finds more than half (54%) of men with a young family highlight their kids’ exam success as a priority; closely followed by children’s out-of-school activities, which are important to just under half (47%) of all family men. Interestingly, Britain’s young dads rank their children’s achievements well above being successful in their own career (40%) and living a healthy lifestyle (38%).

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