As purse strings tighten, Brits are taking a leaf out of Tom and Barbara’s book and turning to ‘The Good Life’ to see them through these tougher times. Indeed, latest research from Mintel finds as many as one in four (25%) adults are ‘Good Lifers’ embracing this thriftier way of living. For starters, 16% of Brits say they are trying to be more self-sufficient in various ways, for example by growing their own vegetables with some perhaps even making their own clothes. Meanwhile, 12% of us are shopping more frequently for bargains at charity shops and other second-hand outlets. But when it comes to this kind of penny-pinching, it is not just the oldies who are jumping on the bandwagon (25% of 55 -64 year olds are ‘Good Lifers’) , with 17% of 25 – 34 year olds also keen to get thrifty.

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