Picture the once typical British holiday snap – slightly out of focus, granny’s got her eyes shut and you only managed to get half the grumpy teenager in the shot. But today with the boom in digital cameras we can now simply delete, point and shoot again. Indeed, latest research from MINTEL finds the market for digital cameras shooting through the roof, with volume sales having increased by a massive 530% in the last 5 years alone. Back in 2001, a million digital cameras were sold but this year annual sales are expected to reach an incredible 6.3 million, as British photographers look for immediate results, turning their backs on expensive film and disappointing prints.In 2005, digital cameras are Britons’ number one camera choice with over a third (36%) of adults now owning one, having increased from just 5% in 2001, with men (40%) proving to be taking a greater interest in digital cameras than women (32%). What is more, last year digital cameras made up a massive 85% of value sales in the total camera market, with even single-use cameras (10%) proving more popular than the traditional film models (5%).

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