Mintel Predicts Industry is Heading for a $3 Billion Stateside BoomCHICAGO (June 23, 2005)— Mobile gaming has become an increasingly hot area of cellular phone revenue, climbing to $200 million in 2004. Additionally, mobile gambling is increasing its stake in the U.S. at a rapid rate, according to Mintel International’s recent report on cellular phones. Mobile gaming refers to video games played on cellular phones. Mobile gambling describes cellular phone activities that are similar to online gambling.A popular activity in Europe and the Asia-Pacific region, mobile gambling is projected to generate $3 billion in revenue in the U.S. in 2009. Still, mobile gambling will account for only 1.5% of mobile industry revenues, according to Mintel’s forecast. The U.S. casino gambling market generated revenues of $48.3 billion in 2004. This market is predicted by Mintel to reach $70.6 billion in 2009. Mobile gambling forecast revenues for 2009 equate to more than 4% of this predicted casino gambling revenue.

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