Fear of identity theft grows even as companies try to reassure consumersNew research from Mintel shows that Americans are increasingly worried about the safety of their identities and financial information online. In a recent consumer survey, Mintel found that two-thirds of adults (65%) are more concerned about online security now than they were five years ago. Over a quarter (28%) of respondents to Mintel’s survey say they are “significantly” more concerned.“Identity theft and online security are hot issues in the media, making them top-of-mind for consumers,” states Susan Menke, senior analyst at Mintel. “More people now realize the harmful effects of identity theft, so they’re growing increasingly wary of doing business online or responding to unsolicited emails.”

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