Price comparison sites, such as moneysupermarket.com, confused.com and gocompare.com, have really taken off, as consumers increasingly look for the best deal on their financial products. A new report from Mintel shows that no less than 19 million Brits or two in every five (39%) have used a price comparison site to search for, compare or buy a finance product. And while women often get a bad rap when it comes to finances, 36% have used a price-comparison site, compared to 41% amongst their male counterparts.When it comes to web aggregator websites, canny Brits are most likely to search for insurance products. Indeed, no less than two-thirds (65%) of price comparison site users have looked for motor insurance, while one in four has searched for home (26%) and travel insurance (24%).

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