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Sign up for Mintel's press releasesTo receive press releases via email, please register here. Please note, this is a service for accredited journalists only. For all other enquiries please complete our contact form. Mintel Making HeadlinesEverything Old Spice is new again as "smell like a man" racks up Internet hitsMarch 18, 2010 | Denver Post (AP) Since launching online just over a month ago, Old Spice's "Smell like a man, man" commercial has been a viral Internet sensation; the original 30-second ad had logged... Using Social Media? Who do you Target?March 16, 2010 | Bank Investment Consultant | The role of social media in the insurance industry is still a source of discussion among industry experts. Yet, results of a survey point to promotion and customer interaction as areas of interest for targeting young adults, men and high-income...
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