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Mintel Making Headlines

Everything Old Spice is new again as "smell like a man" racks up Internet hits

March 18, 2010 | Denver Post (AP)

Since launching online just over a month ago, Old Spice's "Smell like a man, man" commercial has been a viral Internet sensation; the original 30-second ad had logged...

Using Social Media? Who do you Target?

March 16, 2010 | Bank Investment Consultant

| The role of social media in the insurance industry is still a source of discussion among industry experts. Yet, results of a survey point to promotion and customer interaction as areas of interest for targeting young adults, men and high-income...