Mintel Press Release

Source: Mintel GNPD

Region: Europe

FOR IMMEDIATE RELEASE: Nov 2007

Fresh forecasts for 2008:

Mintel predicts upcoming global new product trends

In the New Year we can expect to see a flood of new products that complement a simpler, purer and more natural way of life, according to research from Mintel Global New Products Database (GNPD).

Mintel GNPD has identified innovative new product trends set to make it big in 2008. Tap water will experience something of a renaissance, grains from an ancient era will make their mark and women’s love of make-up may fade slightly as the au natural look makes a strong comeback.

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