Mintel Press Release

Source: Mintel Oxygen Reports, Mintel Comperemedia
Green Living

Region: US

FOR IMMEDIATE RELEASE: Mar 2008

Americans Go Three Shades Greener in 16 Months

Consumer survey finds more people regularly purchasing green products

Driven by increased environmental awareness, Americans are quickly moving to the greener end of the spectrum. Latest findings from Mintel, a leading market research company, reveal that over one-third of adults (36%) claim to “regularly” buy green products. Just 16 months ago, only 12% said they “regularly” purchased green products.

Furthermore, the number of people who “never” purchase green products has been cut in half over the past 16 months, according to Mintel. In August 2006, one in five Americans (20%) claimed to “never” buy green products. Now, only 10% of the population makes such claims.

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