Source: Mintel GNPD

Region: UK

FOR IMMEDIATE RELEASE: Nov 2008

Mintel predicts fresh flavour and scent trends for 2009

Consumer packaged good manufacturers expected to spice it up next year

The new products of tomorrow certainly won’t be bland, mild or boring. Looking ahead to 2009, Mintel forecasts that manufacturers will reach for exotic fruits and fresh, soothing flavours with a touch of spice to jazz up their new products. Nature-inspired aromas will also be a real hit.

From food and drink to household and personal care, Mintel’s leading new product expert, David Jago, is excited about new tastes and smells he expects to see hitting global markets soon:

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