Source: Mintel Oxygen Reports

Region: US

FOR IMMEDIATE RELEASE: Nov 2008

Recession “crunches” new product recall to all-time low

Most Memorable New Product Launch Survey finds Wii Fit most remembered by Americans; other new technology products and twists on familiar brands also recognized

Advertisers and brand managers have new challenges to face as Americans are less aware of new product launches than ever before. That’s the key finding from the seventh annual Most Memorable New Product Launch Survey (MMNPL), conducted by Schneider Associates, Mintel International and IRI.

When asked about new products from 2008, 69% of survey respondents could not remember a single new product launched during the year. Even the most memorable new product of 2008—the Wii Fit—was recalled by only 22% of respondents in aided recall*. Rising food and gas prices, fear of economic recession and attention-grabbing political campaigns are all to blame:

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