High protein is proving to be more than just a fad – but will it change the way we eat?protein-thumb
The current trend of high protein continues to have an impact in the major regions of Europe, North America and Asia. See the categories which have experienced the greatest development and the reasons behind the growing demand for high protein.

In this trend report, Mintel’s expert analysts guide you through the current trend of high protein. Packed full of exclusive data and examples, this is essential reading for those working within the food science and ingredients arena.


  • Global usage figures of protein in food and drink
  • Opportunities for products and brands using protein
  • Innovative product examples using protein globally
  • Reasons consumers are eating more – and cutting back on – protein
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