Behind every trend is comprehensive market and consumer data, in-depth analysis and brand examples that support the emergence and future impact of the trends, including why marketers should care and where retail marketing trends are headed next.

    Amazon’s dominance has evolved it into a driving force, shaping the future of retail, including enhancements to the in-store experience and a renewed value in physical storefronts.

    As mobile shopping apps become more sophisticated and consumers continue to drown in retail emails, marketers will find ways to better utilize alerts and in-app promotions.

    Personalization in marketing is taking on new meaning, as marketers have access to more data and consumers have more control over the types of messages they see.

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