pdf-preview-retail-marketing-trends-2017

Behind every trend is comprehensive market and consumer data, in-depth analysis and brand examples that support the emergence and future impact of the trends, including why marketers should care and where retail marketing trends are headed next.

  • PHYSICAL REBIRTH
    Amazon’s dominance has evolved it into a driving force, shaping the future of retail, including enhancements to the in-store experience and a renewed value in physical storefronts.

  • APP-Y PLACE
    As mobile shopping apps become more sophisticated and consumers continue to drown in retail emails, marketers will find ways to better utilize alerts and in-app promotions.

  • LET’S GET PERSONAL
    Personalization in marketing is taking on new meaning, as marketers have access to more data and consumers have more control over the types of messages they see.

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