Senior Trends Consultant Richard Cope helps Mintel clients understand how global consumer trends impact their business resulting in successful strategy shifts for some of the world’s leading brands. He does this through three offerings:


Bespoke presentation and Q&As that engage, amuse and inspire audiences at conferences and corporate strategy events and leave behind materials to keep the conversation running (1 hour)


Co-creation brainstorming sessions that create a democratic, unabashed atmosphere, designed to get your internal teams to speak freely and compete in order to meet your brief and deliver a new idea for your business (half / full day)


Trend Tours where you visit trends in the form of real bricks-and-mortar businesses, hear first-hand from the proprietors and then brainstorm what they mean for your business.

With over a decade of experience in market research, Richard brings Trends alive for Mintel’s clients on a daily basis. Last year’s 2015 UK Predictions project was presented and discussed face to face with an audience of over 1,000 clients and this year’s convention-challenging Break the Rules presentation has already reached over 600 clients across Italy, France, Spain and Germany. Richard’s recent projects have looked at 3D Printing, Wearable Technology and the opportunities presented by an ageing population.

As a globally recognised leading trends commentator, he is regularly called on by media worldwide to provide insight and analysis into

consumer trends. Recent highlights include commentating on modern relationship trends for The Guardian, discussing the effect ‘Brand Brazil’ has had on the UK economy with BBC Radio 2 and analysing how the World Cup impacts consumer behaviour with leading national and international media around the world.

Richard is also a key speaker at Mintel’s ‘Big Conversation’ client events across Europe, presenting on everything from technology and beauty, to the future of retail and modern relationships and has delivered bespoke presentations for the Association of Publishing Agencies, Brand Republic, the Co-Op Travel Group and at conferences as far afield as Philadelphia, Aruba and Whistler.

If you would like to know what trends can mean for your business please contact Richard to discuss your briefs and proposals and hear more about our presentation, Co-creation and TrendTour services.


A Private Function

What you need to know about consumer reactions to data privacy and protection in 2015 and beyond.

Brand Intervention

What you need to know about the evolution of consumer reactions to environmental and health issues and how they'll impact the world of tomorrow.

Financial Services

Watch Mintel’s Senior Trend Consultant, Richard Cope explain how the financial services sector can benefit from Mintel’s Get Smart trend in the video above.



Often called upon by some of the world’s leading media to provide analysis and direction on global consumer trends. A selection of recent examples include:


Employees flock to private clubs

For Richard Cope, senior trends consultant at Mintel, the global market research company, increasing urbanisation leading to smaller houses means people crave a discreet venue outside the home — “a refuge from the digital world, where they can seal themselves off and relax”. He draws parallels with the Bang concept in South Korea, where people seek private areas in restaurants to carve out their own space.

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BBC News

What's it really like to work at McDonald's?

"They're really quite well up in terms of educating their workforce," says Richard Cope, senior trend consultant at the market research group Mintel. "You struggle to see many other brands taking it on to that degree. It's very, very progressive. It's something we are predicting companies will do more and more."

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The Guardian

How technology will fill your shopping basket

“New technology initiatives are about trying to create loyalty, and about trying to push the message that supermarkets have a hi-tech, progressive aspect to their brand,” says Richard Cope, a retail trends analyst at Mintel.

Read the article
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