Senior Trends Consultant Richard Cope helps Mintel clients understand how global consumer trends impact their business resulting in successful strategy shifts for some of the world’s leading brands. He does this through three offerings:
Co-creation brainstorming sessions that create a democratic, unabashed atmosphere, using proven meditation, visualisation and performance techniques that are guaranteed to give every participant a voice and to deliver concrete, recorded, concepts in response to your brief. (full day)
Bespoke presentation and Q&As that engage, amuse and inspire audiences at conferences and corporate strategy events and leave behind materials to keep the conversation running (1 hour)
Trend Tours where you visit trends in the form of real bricks-and-mortar businesses, hear first-hand from the proprietors and then brainstorm what they mean for your business.
With over a decade of experience in market research, Richard brings Trends alive for Mintel’s clients on a daily basis. To date his 2017 EMEA Trend Predictions project has been presented and discussed face to face with an audience of over 1,000 clients and this year’s pan-European project on ‘The Truth About Trust’ is booked in to reach similar numbers across the UK, Italy, France, Poland, Norway, Spain and Germany. Richard’s other recent projects have explored the emergence of Africa as new consumer market, Virtual and Augmented Reality and the opportunities presented by an ageing population.
As a globally recognised leading trends commentator, he is regularly called on by media worldwide to provide insight and analysis into consumer trends.
Recent highlights include defining the modern family at a special event for broadcaster ITV, analysing the feminist fightback against sexist pricing for The Times and spending the morning discussing the future of seniors and romance with 50 local radio stations as part of the BBC’s Love Later in Life project.
Richard is also a key speaker at Mintel’s ‘Big Conversation’ client events across Europe, presenting on everything from technology and beauty, to the future of retail and modern relationships and he has delivered bespoke presentations for World Travel Market, Brand Republic, packaging forum Trendtag Glas and at conferences as far afield as Philadelphia, Aruba and Whistler.
Read Richard’s latest insights on The Mintel Blog
Walking Through the Young and OldMillennials and Seniors may appear to be disparate groups with differing needs, but this presentation looks at how Seniors are getting ‘younger’ by working, divorcing and dating and how Millennials are becoming ‘older’ by looking to the past and being more conservative when it comes to health and vices.
Brand InterventionWhat you need to know about the evolution of consumer reactions to environmental and health issues and how they'll impact the world of tomorrow.
Impact and opportunities of Brexit on the UK travel marketThis presentation takes an overview of global travel patterns in a fraught marketplace, taking a particular look at the potential impact of Brexit for the UK as destination and generating market.
A Private FunctionWhat you need to know about consumer reactions to data privacy and protection in 2015 and beyond.
A private function
In today’s technology oriented world, consumers are increasingly concerned and confused about their data and how companies are using it. Here, Mintel’s Senior Trends Analyst Richard Cope, guides you through the conflicting conundrums of privacy versus customised services, the protective options available to consumers and how data tracking may become more beneficial for them in the future.
Beautifully designed and packed with Mintel’s latest research, this content piece will help you get into the mindset of the privacy conscious consumer and will show how you can adapt to changing opinions.
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Where consumer concerns over privacy lie
What consumers are willing to give away
Opportunities in data protection
The future of data: is it the new neighbourhood watch?
What you need to know about the evolution of consumer reactions to environmental and health issues and how they’ll impact the world of tomorrow.
Mintel’s research reveals that consumers are close to a tipping point when they will turn against brands they perceive to be impacting on public health and environmental issues. Their concerns will compel progressive, innovative companies to intervene on their behalf to challenge the status quo.
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The issues consumers are most concerned about
The opportunities for brands intervening
The geographical spread of consumer concern
How food and water production will have to change in the next 30 years
The future scenarios your brand can tap into
Our culture and our commerce worships youth, but in fact it is seniors (those consumers aged 65 and over) who are the most moneyed, numerous and needy of all demographics.
In this new detailed trends report Mintel’s Senior Trends Consultant, Richard Cope, investigates this evolving demographic and how and where brands can benefit.
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The importance of the senior demographic and how your business and brand can benefit from this changed consumer
The future scenarios that trends in this demographic may create
How working and divorced seniors will create new product markets in food, health and beauty
How technology innovation – and uptake – will be driven by the needs of seniors
RICHARD IN THE MEDIA
Often called upon by some of the world’s leading media to provide analysis and direction on global consumer trends. A selection of recent examples include:
ITV The Mum FactorAll About our Mothers
We aimed to uncover new insights into who mums really are, what they do, what they want and how you can influence them. Working closely with some of the leading industry experts, here is what we learnt:
Richard Cope, Senior Trends Consultant at Mintel, showed how mums are the key decision makers on more than you might think in the household.Read the article
CNBCWhen is a chain bookstore not a chain bookstore?
Richard Cope, senior trends consultant at Mintel, explained to CNBC via telephone that for Waterstones, the "motives of doing this are to win greater trust," as consumers are increasingly "looking for more serendipity in their choices."Read the article
The Times UKShops alienate the biggest spenders with sexist pricing
High-street stores are “stupid, wrong and offensive” to charge women up to twice as much as men for a range of basic products, according to analysts.
Mintel, the market research company, said that shops were risking alienating their main customer base — women — and that The Times had “caught them out” with its research.Read the article
The GuardianHow technology will fill your shopping basket
“New technology initiatives are about trying to create loyalty, and about trying to push the message that supermarkets have a hi-tech, progressive aspect to their brand,” says Richard Cope, a retail trends analyst at Mintel.Read the article