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About the webinar:
Americans love sodium - in fact, most of us consume about 50% more of it than we should. But as public health organizations, consumer advocacy groups and government scrutinize sodium consumption, companies are scrambling to reduce sodium across their portfolios. Momentum is building for a sodium crackdown, and the industry is already starting to act. Have you prepared for this projected wave of reformulation?

Join David Lockwood and Krista Faron of Mintel's Research Consultancy group as they help you understand issues related to sodium reduction including:

Why sodium has become such an urgent issue
How many Americans are affected by sodium-related health issues
How government and industry are responding

Using just-released consumer data, David and Krista will also explore where consumers fit into this movement. Specifically, they'll discuss:

Which consumers care about sodium
How they perceive sodium in various categories and channels
What sodium reduction messaging is best accepted

Date: Wednesday, August 12, 2009

Time: 12:00 PM PST
          1:00 PM MDT
          2:00 PM CDT
          3:00 PM EDT
          5:00 PM GMT

Duration: 30 minutes

Cost: Free

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Krista Faron

Krista Faron brings years of strategic consulting, marketing communications and market research experience to Mintel International. In her role as a Senior Analyst with the Research Consultancy group, Krista serves as a partner to clients in the consumer packaged goods industry including retailers, foodservice operators and manufacturers of foods, beverages and household and personal care products. Her work is primarily focused on identifying trends and leveraging them to foster innovation and new product development.

Through her work as a trends analyst, Krista is a regular contributor to industry trade publications including Dairy Foods and Prepared Foods. She is also a frequent speaker at client summits, industry conferences, and trade shows throughout North and South America. Krista is regularly quoted in the consumer and trade press in publications including Brandweek, Supermarket News, Chicago Tribune and the Wall Street Journal.

Krista graduated from the University of North Carolina at Chapel Hill with a B.A. in Journalism. She is currently pursuing an MBA at Northwestern University’s Kellogg School of Management.

David Lockwood

David Lockwood has been a research pioneer for more than 25 years. As Mintel’s Director of Consumer Insights, he manages the development and evolution of the Research Consultancy team, which directly supports Mintel’s sales team efforts. David recently returned to Mintel’s consultancy department, which he started in 2004-05.

David Lockwood managed Mintel’s Syndicated Reports team from 2005 to 2008. During that time, he championed new research techniques and helped drive the implementation of Mintel’s Oxygen platform. These changes helped Mintel evolve from a data provider to an insight provider, as well as a solutions partner for clients.

As a well-noted senior analyst in the consumer research industry, David Lockwood’s commentary has been featured in national consumer and industry trade publications, including The New York Times, Wall Street Journal, BusinessWeek and Prepared Foods.

Prior to joining Mintel, David Lockwood spent more than 20 years forecasting global fixed income markets from a social psychology perspective.