The new products people want to buy and why: sparkling drinks

As backlash against sugar drinks continues, sparkling beverages are well-placed to attract consumers moving towards healthier alternatives.

Looking at all of the beverages with “sparkling” in the product name that were launched in the US in 2016, Mintel has identified the top 10 products with the highest purchase intent, and the reasons why consumers want to buy them. Download the report now to find out more.

Mintel Purchase Intelligence combines Mintel’s product intelligence and consumer research to create a unique picture of how to succeed when developing, launching and selling a new product. We go beyond purchase intent with data and insight on the key product attributes consumers care about, such as taste, healthiness, price, brand and more. By analyzing the numbers and digging into thousands of verbatims we can learn the context of purchase decisions directly from consumers.


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