Sport and entertainment market research

Our entertainment and sport industry experts know the categories and their trends. They can spot the trends and innovations that will most readily transfer.

HOW DO WE FIT?

At Mintel, We always bring our A game. Our entertainment and sport industry experts know the categories and their trends. They recognise the changing moods of the sport and entertainment consumer and can spot the trends and innovations that will most readily transfer. That’s a powerful combination. Our robust data, rigorous research and creative insights can provide the inspiration for your next big hit. The right notes and the right results.

OUR Solutions for Sports and Entertainment Market

Mintel Reports

Mintel Reports include detailed consumer research, sales data and market information along with analysis, context and commentary to provide the complete picture of the past, present and future of key markets.

Mintel Trends

By tracking trends, analyzing and interpreting consumer behavior, Mintel Trends helps you understand changes in culture, markets and brands so you can target consumers more effectively.

Mintel MARKET SIZES

Mintel Market Sizes is a fast, reliable database of global market information, including sizes, segmentation, market shares and forecast.

Mintel FIELD SERVICES

With access to a global network of more than 30,000 field evaluators, Mintel Field Services provides authentic consumer reporting with data that monitors competition and informs sales strategy.

Mintel EPERFORMANCE

Mintel ePerformance tracks and assesses email marketing campaigns and their performance to provide competitive and industry benchmarks.

Consulting

From market assessment to landscape analysis, Mintel Consulting delivers a fresh viewpoint supported by rigorous data on brand, innovation, strategy and consumer insight.

WHO IS IT FOR?

Mintel’s sport and entertainment market clients don’t just play the game. They want to win. This is a results business and you need to know the numbers – category sizes, segmentation, forecasts and share. You want to be on top of the latest innovations in these markets as they land, and before they take off. Products, genres, formats. What’s hot and what’s not. But it’s audiences who decide who wins, so you need to understand the consumer – the viewers, the listeners, the diners, the gamblers, the fans. What they do, where they go, what they choose, and why.

Category Coverage

Spectator sports market

Sports participation market

Gambling market

Cinema market

Music, concerts and festivals market

Television and video market

Gaming market

Books market

Pubs, restaurants and nightclubs market

Specifics

Consumer research

Population and demographics

Market Size

Market share

Market Segmentation

Market Forecast

Brand communication

Brand research

Brand preference

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