Who is it for?

Mintel’s sport and entertainment market clients don’t just play the game. They want to win.

This is a results business and you need to know the numbers – category sizes, segmentation, forecasts and share.

You want to be on top of the latest innovations in these markets as they land, and before they take off.

Products, genres, formats. What’s hot and what’s not.

But it’s audiences who decide who wins, so you need to understand the consumer – the viewers, the listeners, the diners, the gamblers, the fans. What they do, where they go, what they choose, and why.

How do we fit?

At Mintel, We always bring our A game.

Our entertainment and sport industry experts know the categories and their trends. They recognise the changing moods of the sport and entertainment consumer and can spot the trends and innovations that will most readily transfer.

That’s a powerful combination. Our robust data, rigorous research and creative insights can provide the inspiration for your next big hit. The right notes and the right results.

Category coverage

  • Spectator sports market

  • Sports participation market

  • Gambling market

  • Cinema market

  • Music, concerts and festivals market

  • Television and video market

  • Gaming market

  • Books market

  • Pubs, restaurants and nightclubs market

Specifics

  • Consumer research

  • Population and demographics

  • Market Size

  • Market share

  • Market Segmentation

  • Market Forecast

  • Brand communication

  • Brand research

  • Brand preference

Services

Bikes
Cycling on the rise in Canada

by Iliana Alvarenga on Trend Observation

According to a recent article in the Toronto Star, the number of cyclists commuting has increased by 36%. However, this increase in cyclists has caused driving times during peak hours to increase by 8.5 minutes, …

Read more