Edward Bergen

Ed Bergen is a Global Food & Drink Analyst experienced in identifying FMCG trends and applying analysis to client projects to highlight opportunities in their categories.

Cook with your kids!

While nearly all parents agree that it is important that kids know how to cook, the number of kids that actually feel confident to cook is relatively low. ...

In Flavour: Flavoured oils

Consumer perceptions of oil products often link to functional or health attributes, with many UK consumers  likely to associate olive oil with attributes such as 'pure', 'healthy' and ...

In Flavour: Sweet hummus

A US start-up has launched a range of sweet hummus designed to be eaten as a dessert. Delighted By has transformed the chickpea dip by removing the garlic ...