Honorata Jarocka

As a Senior Food & Drink Analyst, Honorata focuses on innovative product concepts within the Polish food and drink industry and in the wider Eastern European region.

Cleaner Labels have arrived in Poland

Following the backlash against artificial and hard-to-pronounce ingredients, naturalness and simplicity have become key purchase motivators for a significant proportion of consumers. Confectionery brands can seize the opportunity to ...

Vegan cheese gets creative in Poland

Polish consumers are increasingly willing to experiment with plants and plant-based substitutes. Although the use of overt vegetarian and vegan on-pack positionings has so far been infrequent in ...

Poland joins the meat-free movement

Consumers all over the world are being drawn to plant-based diets, and Poland is no exception, resulting in meat-substitutes moving into the mainstream. A plant-based diet is primarily based ...