pdf-preview-telecom-marketing-trends-2017

Behind every trend is comprehensive market and consumer data, in-depth analysis and brand examples that support the emergence and future impact of the trends, including why marketers should care and where telecommunications marketing trends are headed next.

  • UPLOAD ALL THE THINGS!
    Internet marketing has traditionally focused on download speeds, but as the rate of uploads is increasing, more providers will feature the benefits of fast download and upload speeds in their marketing.

  • AUDIENCE BY THE BYTE
    In 2017, brand-sponsored data will become the norm, as marketers look for new ways to gain consumer attention and consumers look for ways to get more data for less money.

  • TV GOES SERIOUSLY MOBILE
    With more TV providers entering the wireless space next year, as well as pressure from streaming video providers to make TV more mobile, 2017 will be the year that TV/mobility bundles finally explode in the US.

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