Due to a slowing economy, Chinese consumers have developed conservative spending habits. However, a few key changes in Chinese society are already taking an upward effect.
Chinese consumers are looking to change the way they shop. Mintel's experts identify what matters most to consumers, and what market developments you can expect in the future.
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Overview of and changes in consumer spending in 2016
Purchase priorities for 2017
Behaviors that drive spending
Predictions for future markets
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