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Mintel’s global team of expert analysts have identified and analysed the key trends that are influencing private label manufacturers across Europe.

With fierce competition in the European grocery retail market, private label has become the key battleground for consumer loyalty. Retailers face a challenge when it comes to driving further growth, whilst keeping up with evolving shopping demands.

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  • How the lines between private labels and brands are blurring

  • Consumer attitudes to private label

  • How you can responds to evolving consumer needs

  • How retailers are reacting

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Mintel is the world’s leading market intelligence agency. Our global team of world-class analysts pinpoint what’s hot now but more importantly offers forward-looking analysis – so market leaders like you can influence industry dynamics, create successful products and stay one step ahead of your competitors.

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