Behind every trend is comprehensive market and consumer data, in-depth analysis and brand examples that support the emergence and future impact of the trends, including why marketers should care and where travel marketing trends are headed next.
The next few years will see smart travel brands prepare for worst-case travel scenarios, as natural disaster, disease and terrorism are increasingly on the minds of potential travelers.
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When it comes to travel, it’s all about the experience. Images, videos and now virtual reality are allowing brands to start that experience, even before a trip is booked.
POINTS OF NO RETURN
In the future, the value of travel loyalty programs will be further called into question. The devaluation of points and miles has left members frustrated, nudging brands to focus on experience, rather than points, to drive loyalty.
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