Trends & Innovation

Here at Mintel we want to partner with you for successful product innovation. That’s why, since 1972 we have provided market trend and consumer trend analysis that has helped our clients identify market opportunities and exploit them effectively. We know that you need much more than simply pages of statistics to support your product innovation and to build a sustainable competitive advantage.

As a result Mintel provides innovative ideas and trend analysis that help you hit upon the big ideas, setting your products and services apart from your competitors.

Whatever your business needs, we have a product to give market trend and consumer trend data where you need it.

Market Trends

With Mintel Inspire, we combine market trend patterns with social and cultural observations on a daily basis, to give a dynamic source of creative stimulation. It is fully interactive, delivering unique results depending on the choices and searches that you make. Its meaningful synergy of research and projection will help you to make a decisive creative leap.

Consumer Trends

Mintel Oxygen uses consumer research combined with insight from the trade to highlight the latest consumer trends across a huge range of markets.

Our exclusive consumer findings will help you identify the key consumer trends effecting your market today, for successful product innovation tomorrow.

Watch the free Consumer Trends Predictions 2009 webinar here »

Product Innovation

Mintel GNPD is the world's most powerful marketing intelligence tool to monitor product innovation. You can utilise time saving, unique market insights. We help you track emerging products, ingredients, and market trends, and generate the most in-depth category analysis available.

Find out how you can maximise your potential for success and invest with confidence! Contact Us

Mintel Oxygen Credentials

White water rafting

Mintel Oxygen has helped many companies, be it in the food and drink, fmcg, finance, retail, media or leisure sector, to gain an edge over their competitors.

"Our business has been using Mintel resources for a number of years to enhance the service we offer to our customers. Mintel's Oxygen site helps add another dimension to our category reviews and the e-mail alerts mean that we are kept up to date with any industry news as and when it happens."
2 Sisters Food Group Ltd

"The speed across the ground that Mintel Oxygen gives us, undoubtedly improves the service we can deliver to our clients and the quality of the insight on which our work sits."
20:20 London

... more »

Do you want to know What's Hot?

White water rafting

You can keep abreast of 'What's Hot' on a daily basis as Mintel Oxygen analysts identify trends emerging from one industry and impacting on another. Subscribe to the Mintel Oxygen reports platform and you'll immediately have fully customisable access to 12 What's Hot categories. This is a fantastic tool that enables you to keep your finger on the pulse of what's happening in your marketplace, but also keep an eye on what could be happening!

Related Links:

» Want to know more
» What's Hot Today

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