This free on-demand webinar will help you explore five key changes to consumer behavior predicted for 2009 – according to Mintel. By putting trends in an economic context, Mintel senior analyst Krista Faron will teach you how to guide your business through uncertainty and instability in the upcoming year by taking a closer look at consumer behavior.

Looking ahead to 2009, Mintel sees five major ways that consumers will adapt and make the best of next year:

As a backlash against the fast pace of the modern world, people will try to take greater control of their lives and find pleasure in simple things. Faced with financial insecurity, shoppers will seek out businesses and products they feel they can trust. Although they will cut back on spending, people will continue to treat themselves to little luxuries and fun activities.

Simply complete the form to the right to access the webinar.