2010 Consumer Trend Predictions
2010 Consumer Trend Predictions
In a year where the global economic crisis has made its presence felt, Mintel predicts the seven key consumer behaviour trends for the year ahead, looking at how adversity has created a new set of value systems.
While in 2009 fear played an important role in shaping consumer behaviour, 2010 will see a return of confidence and adaptation to overcome the restraints previously imposed on consumers.

 Learn how the following trends are evolving:
  • Resilience
  • Reviewing and Re-evaluating
  • Prove it – Accountability
  • Escapism
  • Media Evolution
  • Ethical Responsibility
  • Stability

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 The Mintel Team

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