New Opportunities for Canadian Credit Card Marketing
The landscape for Canadian credit card marketing has changed dramatically over the past two years. As the Canadian economy begins to improve, credit card issuers are now faced with adapting to new government regulations that are re-shaping the industry, while also positioning themselves to take advantage of a potential recovery. This unique situation creates multiple opportunities for credit card marketers as they look to the future and work towards increasing their effectiveness.
Please join Andrew Davidson, Senior Vice President at Mintel Comperemedia, as he discusses the challenges facing Canadian credit card marketers and outlines five areas of opportunity for the future.
In this webinar Andrew Davidson will discuss the following questions:
- How can the present state of direct marketing be advantageous for credit card marketers?
- What opportunities are emerging as a result of the changing landscape?
- What can credit card marketers do to leverage the benefits from new government regulations?
- How can card issuers win in an increasingly competitive environment?
Register Here
Date and Time: Thursday, March 25, 2009 2:00pm-3:00pm CT
(45 minute webinar, 15 minutes of Q&A)
Cost: Free
About our Presenter
Andrew Davidson
Senior Vice President, Mintel Comperemedia
In his role as Senior Vice President, Mintel Comperemedia, Andrew provides insights to clients around key trends and industry marketing activity. Andrew has 16+ years of financial services research experience and is passionate about helping financial services companies understand and react to an ever-changing competitive environment.
As a leader in the credit card industry and an experienced media spokesperson Andrew has been interviewed on Fox Business News and is frequently quoted in key business publications including the Wall Street Journal, New York Times and American Banker.
Prior to Mintel, Andrew was Vice President of Competitive Tracking Services for Synovate where he was responsible for Mail Monitor, a service tracking trends in credit card acquisition mail, card ownership, attitudes and behavior. His research experience includes both syndicated and custom projects as well as domestic and international assignments. He has also worked at GfK NOP and IPSOS in the UK.
Andrew has a BA (Honors) in Business Studies, specializing in Marketing, from London Metropolitan University.
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Details
New Opportunities for Canadian Credit Card Marketing
Date:
Thursday, March 25, 2010
Time:
3:00 PM ET
2:00 PM CT
1:00 PM MT
12:00 PM PT
Duration:
1 hour
(45 minute presentation,
15 minute Q&A)
Cost:
Free
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