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In light of the new year and current economic climate, Mintel invites you to join us as we look at the "mega-trends" that will impact financial services consumers in 2010. Keeping an eye on the effects of the “Great Recession,” Mintel uses ongoing research to build on our series of webinars from 2009 which looked at financial consumers using four different perspectives: economics, socio-economics, behavioral economics and sociology.
In this presentation we will discuss:
- Which mega-trends will determine consumers’ financial behavior this year
- How these trends will impact different sectors and financial initiatives, for example, developments in mobile banking or social media
- How people are thinking about and saving for retirement, as well as how that is changing
- Whether conservative spending and saving behaviors by consumers are expected to continue
- Other impacts the Great Recession will have on consumers' attitudes and behaviors, and how that will influence the way that companies should reach out to them.
Economic Psychologist Susan Menke, Ph.D., will explore and explain these Financial Services trends and the implications they will have for 2010 in a 45 minute live webinar, with 15 minutes of Q&A from the audience.
Register Here »
Date: Thursday, January 28, 2010
Time: 2:00pm-3:00pm CST
(45 minute webinar, 15 minutes of Q&A)
Cost: Free
About Our Presenter
Susan Menke
Susan Menke has a Master’s Degree in Finance and a Ph.D. in Economic Anthropology from The Ohio State University. Her primary areas of research have been Consumer Behavior and Financial Markets. Susan is responsible for the production of Mintel’s Financial Services Industry Reports. As an industry expert, Susan has been quoted extensively in a number of publications, including American Banker, The Wall Street Journal, US News and World Report, Money Management Executive, Euromoney, and others.
Susan has been with Mintel for more than four years, and has been in market research and financial services for more than 20 years. She has worked in various marketing positions at financial services companies over those years, including Fidelity Investments and Merrill Lynch, and has also taught International Finance as an adjunct professor at Boston College.
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