|
The current economic slump, mixed with new technologies evolving in the world of social media, has caused drastic changes in the way all companies choose to communicate with their consumers. The insurance industry is no different. People are conscious about saving time and money—now more than ever—and insurance companies are faced with the challenge of how best to reach prospects and clients and how best to position their messages in this ever-changing era of new media.
Please join Daniel Hayes, Vice President of Insurance Services at Mintel Comperemedia, as he evaluates past direct marketing trends in the insurance industry, analyzes current communication methods, and most importantly, looks to the future. Using exclusive Mintel Comperemedia data and consumer survey, Daniel will provide specific examples of what you can do to anticipate the market and consumers, rather than react to changes after they happen.
In this webinar, we will discuss:
- The current state of insurance communication and messaging
- Social media outlets used across industries to connect with consumers, and how they can be used throughout insurance
- How insurance customers perceive insurance and their growing need for education on relevant products relevant to them
- How insurance providers can use emerging technologies to connect with their customers
Register Here »
Date: Thursday, February 25, 2010
Time: 2:00pm CST
(45 minute webinar, 15 minutes of Q&A)
Cost: Free
About Our Presenter
Daniel Hayes
Daniel Hayes is Vice President of Insurance Services at Mintel Comperemedia. Dan ensures data are translated into relevant, actionable insights and analysis for Mintel Comperemedia’s clients.
Dan Hayes joins Mintel Comperemedia with 20 years of insurance industry experience. Prior to joining Mintel Comperemedia, Dan worked with TransUnion, where he was responsible for insurance product development and research. While there, he built a suite of insurance risk measurement products. He has also worked with Recognition Systems and ShandMorahan.
Dan has a Master of Science in applied mathematics and an MBA in strategy management, both from DePaul University. Dan has been a member of DePaul’s part-time faculty, and he currently serves as Secretary of the Chicago Chapter of the American Statistical Association.
|
