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The Credit CARD Act of 2009 is reshaping the industry. The past 18 months have truly changed the way credit card issuers are thinking about campaigns and what consumers are seeing in their mailbox. Within the next few months, there will be a lot of change as issuers begin to adapt and test new campaigns on their way to CARD Act compliance.
Join us for a 45 minute live webinar as we explore how credit card direct marketing acquisition strategies are evolving in light of the new regulations.
- What is the impact of the CARD Act on acquisition marketing strategy?
- How are issuers responding to the new regulations, ahead of Feb 2010?
- What opportunities exist for card issuers?
- What will happen to teaser rates?
- How are issuers communicating the CARD Act in their direct marketing?
Register Here »
Date: Thursday, December 17, 2009
Time: 3:00pm EST
(45 minute webinar, 15 minutes of Q&A)
Cost: Free
About Our Presenter
Andrew Davidson
Senior Vice President, Mintel Comperemedia
In his role as Senior Vice President, Mintel Comperemedia, Andrew provides insights to clients around key trends and industry marketing activity. Andrew has 15+ years of financial services research experience and is passionate about helping financial services companies understand and react to an ever-changing competitive environment.
As a leader in the credit card industry and an experienced media spokesperson Andrew has been interviewed on Fox Business News and is frequently quoted in key business publications including Business Week, Adweek, American Banker, Forbes and USA Today.
Prior to Mintel, Andrew was Vice President of Competitive Tracking Services for Synovate where he was responsible for Mail Monitor, a service tracking trends in credit card acquisition mail, card ownership, attitudes and behavior. His research experience includes both syndicated and custom projects as well as domestic and international assignments. He has also worked at GfK NOP and IPSOS in the UK.
Andrew has a BA (Honors) in Business Studies, specializing in Marketing, from London Metropolitan University.
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