As we look ahead to the future of the financial services industry, Mintel Comperemedia examines several of the hottest new marketing and product trends in banking. Faced with increased regulation, consumer distrust and a difficult economy, the banking industry is especially challenged this year to find growth opportunities.
Join Susan Wolfe, Vice President of Financial Services, as she explores seven key predictions for banking in 2010, using research and examples taken directly from Mintel Comperemedia and custom consumer surveys. Susan will present each trend prediction in context with the current marketplace, company strategies, relevant product analysis and direct marketing intelligence.
This presentation examines:
- The return of banks to “relationship banking” and how they will promote this
- Incentives and their importance in acquisition marketing campaigns
- Use of financial literacy programs by banks as they rebuild from the financial crisis
- Mobile banking as the “new” online banking
- Use of social media among financial institutions
About our Presenter
Susan Wolfe
Vice President of Financial Services, Mintel Comperemedia
Susan Wolfe joined Mintel Comperemedia in early 2001 as Vice President of Research to help clients better understand trends, product offering and positioning, new product developments, and creative strategy.
Susan has 20 years of experience in marketing and research. Her experience covers both brand awareness and direct marketing, and she has been quoted in the publications nationwide including CNBC, Consumer Affairs, The Street.com and DIRECT Magazine.
Prior to Mintel Comperemedia, Susan worked at Tribal DDB, a division of DDB Worldwide Communications, as Media Director of North America. Susan also has seven years in health care communications. She earned a BA in Psychology and Fine Arts from Syracuse University, Syracuse, NY.
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Recording
Seven Predictions for the Future of Banking
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