The four trends set to impact the American consumer market in 2014

As 2014 begins, Mintel’s Consumer Trends Analysts Jenny Zegler and Stacy Glasgow outline four trends set to impact the US market, examining the opportunity for brands - and what consumers will be buying into in 2014.

The four key trends to impact the US in 2014 are:

  • Internationalism on the Agenda
  • Life, Streamlined
  • Drawing the Digital Line
  • Investing in Prevention

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