Enrolment in retail loyalty programs is on the rise in the US across all categories with memberships standing at more than 2.6 billion in 2012.
Understand the key drivers and consumer attitudes that are shaping the market. So you can energize your own knowledge of the retail loyalty program sector and plant your next step in the industry.
Covered in this report:
- participation of different demographics within loyalty programs
- effect of modern technology on loyalty program participation
- results of loyalty program membership on brand advocacy
- shopping habits of loyalty program members