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No longer can home, beauty and personal care brands expect their products to play a passive role in the lives of consumers. Brands must explore the consumer demand for products to create harmony across different aspects of their lives and synchronise with their body and mind, their lifestyle and the environment that surrounds them.

Download this presentation to discover:

  • How consumers are seeking for products that create the perception of total wellbeing.
  • Why brands should no longer be an add-on in consumer’s life but a key element that fits in their lifestyle.
  • What techniques brands can use to improve the consumer’s behaviour in a mid-long term.

Meet our analyst

Richard Hopping
Senior Brand and Household Analyst

Specialising in research and providing analysis around UK brands across a number of different categories, including Beauty and Personal Care. In January 2016, Richard also became Mintel’s Household Care Analyst, using Mintel’s exclusive consumer research to deliver insightful and impactful reports on the UK household care market.