Today’s younger generation of Millennials is more easily bored, experimental, open-minded, yet less brand loyal than any generation we have seen before. This 30 minute presentation will explore what this means for brands when planning innovation and consumer targeting to address this age group.

Attend this webinar to receive:

  • Valuable insights into what Millennials are looking for in alcoholic drinks

  • Inspiration for how to innovate successfully to attract this group

  • Knowledge on how to position and market new Millennial-focused alcoholic drink products

  • Guidance to plan for a new alcohol future

Join Mintel’s Global Drinks Analyst, Jonny Forsyth for this exclusive 30 minute webinar which will explore how brands have to adapt to Millennials in terms of innovation and consumer targeting.

Thursday,March 24th, 2016
10am GMT/11am CET
30 min + 15 min for Q+A

Mintel Presenter:


Jonny Forsyth
Global Drinks Analyst

Jonny Forsyth, Global Drinks Analyst, is responsible for researching and writing all of Mintel’s UK drinks reports. He brings ten years of experience working in the marketing industry, with roles at Starcom Mediavest, AB-Inbev, and Trinity Mirror. He is a regular contributor in global and national media outlets such as BBC, CNBC and Bloomberg.