Complete the form
to Download your copy
* all fields are required
Thank you for your interest!
To download your copy, please click here.
YOUR DATA, OUR RESPONSIBILITY

Here at Mintel, we understand the importance of having confidence in how your data is handled, which is why we only ask for your data in order to:

  • Provide you with relevant, and beneficial, communications
  • Give you the opportunity to engage with our sales team
  • Ensure the effectiveness of our promotional campaigns
  • Better understand how people interact with our website

You have the right to object to this processing or to change the communications we send you at any time.
To Read more about Mintel’s Data processing guidelines, click here: Mintel’s Privacy Policy & Mintel’s Cookie Policy.

i
Why do we collect this?
Because knowing who you are allows us to personalise our communications and assess our campaigns.
i
Why do we collect this?
Because knowing who you are allows us to personalise our communications and assess our campaigns.
i
Why do we collect this?
Because knowing your company, whether you’re an existing client or new, keeps our communications relevant.
i
Why do we collect this?
Because knowing what you do helps us tailor the ways in which we can help.
i
Why do we collect this?
Because we want to send you a permanent link to the report… and if you agree, we’d love to stay in touch.
i
Why do we collect this?
Because sometimes it’s better to talk and we’d like to truly understand your requirements.
i
Why do we collect this?
Because knowing your industry allows us to gauge interest and keep all our offerings relevant.
i
Why do we collect this?
Because knowing where you’re based helps us assess our campaigns and, if needed, allows you to speak with a local representative.
i
Bursting with fresh perspectives, key trends and ground-breaking insight, our monthly newsletter provides Mintel expertise straight to your inbox.
i
Free reports, essential industry information and invitations to exclusive events, click here to receive even more Mintel know-how.

Food and drink brands can respond to 16-20s’ interest in functional foods and products that give them a competitive edge, eg products that are high protein, offer skin benefits and an energy boost. Away from physical benefits, 16-20s want products that help them to relax, are ethical, and they also demand transparency from companies. The rise of veganism among young consumers often stems from their concerns about health, climate change and animal welfare. But it could also reflect their interest in a cause that celebrates compassion and encourages them to rebel against established ideas about food and food production, in a social media-savvy way.

Download this presentation to discover:

  • What looking and feeling good means to young consumers
  • What they are expecting from food & drink products
  • How the changing family dynamics and growing social media interaction raise new opportunities for brands

Meet our analyst

Edward Bergen
Global Food & Drink Analyst

Edward tracks global trends and innovation in selected categories. He is a passionate speaker and provides insight driven analysis and bespoke presentations. Prior to joining Mintel, Edward worked for two of the UK’s largest retailers, Tesco and Morrisons, in various commercial roles.