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Growing consumer concerns over food safety, the environment and human health are fuelling demand for organic products across Europe, leading to the increased use of organic certification on new food and drink launches.

In this presentation, Honorata Jarocka, Mintel’s Senior Food and Drink Analyst, details how the organic food and drink industry is evolving to meet the ever-changing consumer needs.

Download our presentation and take away these 3 key findings:

  • The appeal of organic foods in Europe is growing

    More than ever before, European consumers are buying into the organic offering. However, brands need to step up efforts to gain consumer trust.

  • Added value messages are increasing

    Organic claims are becoming increasingly embedded in a wider health and ethical positioning as today’s consumers expect organic brands to stand for more.

  • Integrity is crucial:

    With environmental and ethical credentials fast becoming an integrated part of organic consumer expectations, organic brands must be willing to walk the talk, adhering to the fundamental principles of organic ethos and backing up their marketing promises.

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