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These weekly video updates from Director of Insights, Laura Ziemer, sum up the top trends and themes we’ve observed in brand marketing messages, channel selection and volumes from the past seven days. With consumers’ perception of how companies supported them and their communities impacting brand sentiment, these videos also provide guidance on where to focus your marketing efforts and look at KPIs with a different lens.

Meet the analyst
Laura Ziemer
Director of Insights
Laura earned her BA in Journalism & Strategic Communications from UW-Madison, and has spent the past 10 years leading omnichannel strategy for healthcare, furniture, financial services, sports and retail brands.

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