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Nothing in 2020 seems to be the same as it was in 2019. COVID-19 has disrupted the trajectory of consumer spending across categories, has caused economic indicators to fall and is projected to further depress the rate of population growth. Despite the economy taking a huge left turn from the prior year, consumer brands have remained light on their feet, shifting to meet rapidly changing conditions. The uncertainty surrounding COVID-19 will continue to wreak havoc on brands’ ability to predict what’s coming next, but will offer opportunities for those that are able to keep pace with consumers’ evolving demands.

Download Mintel’s American Consumer report now to discover:

– Topline analysis of the consumer landscape
– The impact of COVID-19 on consumer spending
– Spotlights on America’s growing Technology and Communications and Household Care markets, and the increasingly relevant Black Millennial and Activist consumer groups
– What American consumers want and why in 2021 and beyond

Stay ahead of the competition and download today!