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In 2022, we have seen consumers taking a more proactive approach to health, and this has influenced their purchase intent and motivation when it comes to beauty products.

In the new edition of ‘Asia Pacific Beauty and Personal Landscape 2022’, we spotlight the latest consumer trends and key market developments and their implications for brands.

Download your copy now to discover:

► The shift from ‘protection against’ offerings towards more positive territory with skin barrier claims
► The opportunity space with engineered ingredients showcasing both effectiveness and sustainability
► The ‘skinimalism’ trend in Japan driving demand for result-driven and multipurpose products
► Skincare as the new self-care and how sensorial textures can add excitement to holistic beauty in India
► Emerging waterless innovation to maximize the ingredient efficacy in China

With exclusive insight into the latest news and trends in the beauty and personal care industry, Mintel’s team of experts helps you to stay connected with your consumers and grow your business. If you’re interested in learning more, contact us at infoasia@mintel.com.

Know what’s ahead and tap into your next big opportunity. Find out more by downloading your free copy today.