2022 Back-to-School Marketing

2022 Back-to-School Marketing

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Expert recommendations for back-to-school campaign planning, activation, and message development to help marketers think more strategically this year.

It is critical that brands’ 2022 back-to-school marketing strategies not only make the shopping experience digital-friendly and efficient but also provide content that guides students through a simultaneously highly-anticipated and nerve-wracking experience. While some brands are already harnessing digital tools and connecting with audiences in new ways, there is still ample opportunity for more brands to step in.

Discover the five ways brands can elevate their 2022 back-to-school marketing strategy:

  1. Talk directly to students and utilize partnerships
  2. Double down on the online experience
  3. Expect non-traditional brands to throw their hat in the ring this year
  4. Support budget-conscious college students with approachable tools
  5. Go beyond clothing for circular purchases

If you’re a Mintel client interested in discussing how these ideas can have a real impact on your business, speak to your Account Manager. Everyone else should get in touch to speak to one of our Consultants.

2022 Back-to-School Marketing