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Over the next 10 years, two distinct forces of change will disrupt the consumer landscape, causing waves across industries worldwide.

Expect to see the brand-consumer relationship shift in a more seismic manner, as the Fourth Industrial Revolution mainstreams. At the same time, consumer behaviour will become increasingly polarising and fluctuate across a spectrum driven by information and emotion.

THE PANORAMA OF HUMANITY

Consumers will explore the push-pull between nature and science; each must support the other to expand beauty consumption.

IDENTITY TRADERS

While toggling between connection and disconnection, consumers will seek out their tribe, with beauty and personal care brands serving as a facilitator.

Download Mintel’s 2030 Global Beauty and Personal Care Trends now to discover:

– How companies and brands can take action now in order to build to 2030
– Who the innovation front-runners are that will drive inspiration
– What beauty products and services will mainstream in 2030

The next decade is monumental for the global beauty and personal care industry as the world becomes more polarised. Businesses must direct their sails now in order to thrive and stay ahead of the competition.