Spread the Word Share Share Tweet UPDATE Due to the fast-evolving coronavirus situation and its impacts on travel and large gatherings, we have decided to turn Mintel Big Conversations into a Webcast format. You will be given exclusive access to a full series of presentations on Science Vs Nature; full details of the revised programme will be emailed to you shortly. We’re sorry for any inconvenience caused and hope that you will join us online instead. Mintel’s experts will reveal the very latest data and insight on how science and nature will play out in consumers’ lives between now and 2030. In each presentation, our analysts will examine what is driving this trend and argue that science will play a much bigger role in providing new sources of fuel, energy, packaging and ingredients over the next decade. You’ll have the unique opportunity to: Explore the new synthetic and scientific solutions offered by the most progressive brands Take part in interactive creative sessions led by experts Discover some of the most innovative products from around the world For more information see the details below and stay tuned for more updates to follow. Discover this year’s topics Supernatural This presentation argues that between now and 2030 science will increasingly augment nature to provide new sources of fuel, energy, packaging and ingredients. It will also reveal how the most progressive brands are already starting to offer their customers – and explain to them – new synthetic and scientific solutions. The presenter will examine the trends drivers and pressing environmental needs behind this. Serving up Science: A diet for survival Over the next ten years the global food and drink industry will need to transform if it is to meet the demands of a sustainable planet. This presentation looks at how consumers want more from companies that they buy from – across the entire supply chain. Consumers expect companies to deliver on this and will reward brands which do. Scientific and technological advances are instrumental in helping to make the food and drink industry sustainable. But modern consumers are skeptical of science and are seeking more natural – rather than synthetic – solutions. We will examine how the industry can ‘sell’ consumers on science, focusing on three key areas where science will transform sustainable practices: packaging, agriculture and ingredients. The right ideas: The Food and Drink solution Too often in innovation, killer insights and consumer understanding from earlier on in the process get forgotten. The ‘creative’ process takes hold, sticky notes (and egos) come out, and the customer’s needs go unmet. In this session, Mintel’s consulting team will take you through how consumer need translates into propositions, detailing 3 consumer-validated ideas they think have the potential to win in the Food and Drink marketplace. Under pressure: the beauty solution The everyday pressure to look and feel good has now been joined by pressure to save the planet. Learn how the beauty industry will take on the challenge of marketing lab-based solutions in a nature-driven market; overturning the fear sparked by the clean movement. The right ideas: The beauty solution Too often in innovation, killer insights and consumer understanding from earlier on in the process get forgotten. The ‘creative’ process takes hold, sticky notes (and egos) come out, and the customer’s needs go unmet. In this session, Mintel’s consulting team will take you through how consumer need translates into propositions, detailing 3 consumer-validated ideas they think have the potential to win in the Beauty marketplace. Survival of the Fittest: World-saving innovation Mintel’s analysts identify key launches in Food, Drink and Beauty hoping to solve the world’s biggest problems. This presentation will explore their potential as well as their pitfalls – offering inspiration for the next generation of sustainable, and health-focused innovation. Meet the presenters Richard Cope Senior Trends Consultant With over a decade of experience in market research, Richard takes Trends to the next stage for Mintel’s custom clients, using our ‘Foresight’ approach to apply them strategically to their various business sectors. He responds to bespoke project briefs, examining future market opportunities around issues as diverse as AI, urbanisation and sustainable packaging . As a globally recognised leading trends commentator, he is regularly called on by media worldwide to provide insight and analysis into consumer trends, and speaks at international business conferences. Edward Bergen Global Food and Drink Analyst Edward joined the Mintel Global Food & Drink platform team in 2017, having spent over 2 years as a Trends and Innovation Consultant. In his role as Global Food & Drink Analyst, he tracks global trends and innovation in selected categories. Edward is a passionate speaker and provides insight driven analysis and bespoke presentations. Prior to joining Mintel, Edward worked for two of the UK’s largest retailers, Tesco and Morrisons, in various commercial roles. Alex Fisher Associate Director – Beauty & Personal Care Alex Fisher is an Associate Director for Beauty & Personal Care at Mintel. While her focus is the UK market, she searches the globe for consumer and manufacturing trends. Alex joined Mintel in 2017 as a Senior Beauty Analyst for the Beauty and Personal Care team. Prior to Mintel, she worked with numerous personal care manufacturers as a research executive, before spending 3 years in revenue management in the food & drink sector. Dec Cooney Senior Consultant Dec’s worked across sectors and continents, steering insight and innovation projects on everything from mobile phones to air travel. His skill is in getting to the heart of customer needs: since joining Mintel only a year ago he’s taken the lead on translating our wealth of data into consumer-friendly propositions, and now oversees all things qualitative in our Consulting division. Dec is an alumnus of the Omnicom marketing network’s ‘Accelerate’ management programme.
