Bitesize Briefing

Digital Trends 2019:
Engaging with consumers in a changing digital landscape.

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The continuing evolution of mobile and the emergence of new technologies like voice, AR and AI are providing more ways than ever for companies to connect with consumers. Many digital activities are now mobile-first, particularly amongst Millennials and Generation Z, who are also leading the way in exploring the potential of these new platforms.

Mintel’s Bitesize Briefing, “Engaging consumers in a changing digital landscape”, analyses how consumers are responding to these changes and how companies can act on them to communicate with their customers in new and exciting ways.

Send any inquiry or comment that comes to your mind during the presentation to bitesize@mintel.com or use the hashtag #MintelBite

Presenter: Matt King, Category Director of Technology and Media Research
Panelists: Simon Moriarty, Director of Trends EMEA and Helen Fricker, Trends Manager EMEA