Mintel Inspire looks at new innovations in the automotive market.

The Hotel Hyundai provides a one-off experience that is unlikely to resemble other hotel stays while also giving winners the chance to get to know the new Hyundai model in a very hands-on, novel way.

This unique accommodation features a double bed in the rear of the car, blinded windows, a multimedia centre and 24-hour car service.

In this exclusive observation we look at how consumers are looking for proof before purchase, as well as more singular, unique products and services. Find out more about Inspire content here or hit the download button below to get your free trend observation from Mintel Inspire.